This is reprinted from Rock The Bike website. I get it. My dream is very similar...show people the power, and magic of the bike. Simple as that.
About Us
We're bike people. We're inventors and advocates working away in a sweet little workshop in Berkeley, California, pushing the limits of bike culture. Our dream is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out there. And more importantly, we help our customers spread the message in their communities.
Check out this 6-minute video (visit their website) to learn about the Philosophy of Rock The Bike. This interview and performance footage of Rock The Bike's founder Paul Freedman, a.k.a. Fossil Fool, was taken during the 2010 Barcelona Bicycle Music Festival. Many thanks to Jonathan Grevsen, the videographer and editor. Thanks also to the Pleasant Revolution, a bike-touring music group sponsored by Rock The Bike. The Pleasant Revolution toured Europe for 6 months in 2010 without vans or trucks. Fossil Fool joined for the Spanish leg of the tour, and contributed to the Barcelona Bicycle Music Festival. Also shown performing: Jared May, bass, the Genie, guitar.
Contact Details:
Gchat and email: RockTheBike(at)gmail(dot)com
Local and (International) calls: (+01) 510 548 2453
Toll Free: 1 888 354 2453
Snail Mail/Shop Address:
Rock The Bike
1336 Channing Way, Suite B
Berkeley CA 94702
Rock The Bike
Rock The Bike Founder Paul Freedman, a.k.a. Fossil Fool, the Bike Rapper, flickr handle: "Rock The Bike"
Paul's at all the Rock The Bike events, which he faithfully documents, as well as his own custom Soul Cycle creations, including his ongoing tall bike project, El Arbol. His bike rapping alterego Fossil Fool is known for hosting the bomb street parties.
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Well said from Rock The Bike. Rock on.
The bike is about so much more than transportation or environmentalism or physical fitness. It's about bringing the element of magic into our communities. You can't ride a bike and not be part of a community. We hope that our inventions and outreach efforts help more people experience this magic.
We're developing a new school of bicycle advocacy, working off of the old writer's adage "Show, don't tell." If you want more people in your community to ride bikes, then get out their and show them how fun, cool, and sexy it is. We make the kind of bikes that make died-in-the-wool car people want to ride bikes. We get pulled over by cops when we're riding. Not because we've done anything wrong. They just want to know where we got our bikes.
Too much of bicycle advocacy is about guilt-tripping and negativity. You're too fat. You're stinking up the planet. You're causing traffic. The 'Sex Appeal School of Bike Advocacy' is about accentuating the positive, not guilt-tripping and alienating people. We love it when a driver rolls down and asks for directions. OK, maybe not a Hummer driver. Anyway, it's about shining our light brightly and spreading a positive message in the community. If we happen to kick a little ass while doing so, that's fine too.
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